Download Advertising and Reality by Amir Hetsroni PDF

By Amir Hetsroni

Advertising and truth: a world research of Representation and Content offers, for the 1st time, an intensive learn of how our lifestyles is represented in ads. major students from diversified international locations, who concentrate on advertising and marketing verbal exchange and media reviews, evaluate and learn varied advertisements contents and provides us a very cross-cultural view of the problem. one of the contents which are completely mentioned in the course of the booklet one unearths sexuality, violence, relatives actions, gender roles, vocations, minorities roles, periodical reconstruction and extra.

This ebook offers an up to date photograph of how smooth lifestyles is portrayed within the most well-liked layout of promoting verbal exchange around the globe.

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